Significant, Scalable, Sustainable Innovation – Olga Cuesta
6:00 pm
Work Club Melbourne

Engaging the crowds and transforming them into communities have become vital for faster growth in business.  Innovative ideas and customer community come to life because of how we engage with them: customer feedback loop, gamification, rewards systems, UX, CX, you name it.

Companies want to be innovative, but are they willing to take risks? And how much risk is too much? Are we delivering Transformational Innovation or are we playing it safe? “If you are not failing you are not trying hard enough”.

The conversation will start with the definition of Design Thinking and use examples from different industries to help us think outside our own constraints. Looking at:

  • How to stop speeding on our roads?
  • How to use gamification to solve complex problems?

Olga will touch on the importance of a “Beginner’s Mindset” and different perspectives in our innovation process.

The conversation should provide take outs for attendees and the examples practical ways in which to start Transformational Innovation and create customer community.

The Speaker

After a number of rewarding years in international investment banking as Vice President of JP Morgan’s Global Technology team, she became an MBA Director with CEU San Pablo. Olga has extensive experience in building capability and engagement, influencing and consulting senior leaders and executives, most recently at National Australia Bank in NabLabs and currently at Medibank as Head of Customer Experience and Design.

Olga has always been fascinated by what drives people and the human mind, the patterns formed in our thinking and the impact these patterns have in our lives as well as the factors that create outstanding performance. This has provided a platform to combine her studies in Economics with Behavioural Science, NLP and Positive Psychology.