Disruptive Customer Insights That Drive Competitive Advantage and Financial Results – Prof. Joe Urbany
12:30 pm
Work Club Sydney Barangaroo

As commoditisation inevitably hits industries, organisations struggle deeply with differentiation and financial growth. Opportunities for competitive advantage, though, are often missed because of consistent misalignment between firm decision-makers and actual customer values.

We’ll discuss “disruptive customer insights” as a key driver of both disruptive innovation and even simpler incremental actions that have a significant impact on customer experience and firm financial results.

The Speaker

Joe Urbany, Ph.D. is Professor of Marketing in the Mendoza College of Business at the University of Notre Dame, Illinois. He was previously Associate Dean of Graduate Programs in the College. He received his Ph.D. from Ohio University.

Professor Urbany’s research focuses on managerial decision-making and strategy, and buyer behaviour.

He has been cited by several media outlets, including U.S. News and World Report, USA Today, MSNBC, the Wall Street Journal, and in other international media.