Disruptive Customer Insights That Drive Competitive Advantage and Financial Results – Prof. Joe Urbany
12:30 pm
Work Club Sydney Barangaroo

As commoditisation inevitably hits industries, organisations struggle deeply with differentiation and financial growth. Opportunities for competitive advantage, though, are often missed because of consistent misalignment between firm decision-makers and what customers actually value.

We’ll discuss how “disruptive customer insights” can be applied to drive growth through differentiated strategy, innovation, enhanced customer experience and ultimately deliver financial results.

The Speaker

Joe Urbany, Ph.D. is Professor of Marketing in the Mendoza College of Business at the University of Notre Dame, Illinois. He was previously Associate Dean of Graduate Programs in the College. He received his Ph.D. from Ohio University.

Professor Urbany’s research and large volume of published work focuses on managerial decision-making, competitive strategy and buyer behaviour. He also consults to a wide range of organisations.

He has been cited by several media outlets, including U.S. News and World Report, USA Today, MSNBC, the Wall Street Journal, and in other international media.