The Coder vs The Predictor: How the Brain Drives Focus – Dr Jared Cooney Horvath, PhD, MEd
6:00 pm
Work Club Melbourne 287 Collins

How do we make sense of reality and how does our brain process the world around us? The answer to these questions may not be as simple or straightforward as you think.

During this Florence Guild conversation Dr. Jared Cooney Horvath will take us on trip through the brain, shedding light on the power of stories to drive our perception and focus; and how we can change them in order to beneficially guide our own (and others’) focus.

The ideas explored during this session can help advertisers better grab attention, branders build stronger memories, and trainers better impact their students & clients.


The Speaker

Jared Cooney Horvath (PhD, MEd) is an expert in the field of Educational Neuroscience with a focus on human learning, memory, and attention. He has conducted research and lectured at Harvard University, Harvard Medical School, the University of Melbourne, and over 100 schools internationally. Jared has published 5 books, over 30 research articles, and his work has been featured in numerous popular publications, including The New Yorker, The Atlantic, WIRED, The Economist, and ABC’s Catalyst.  He currently serves as Director of LME Global: a team dedicated to bringing the latest in brain and behavioural research to businesses and organisations.